Should You Be A Podcaster

Is Podcasting Right for Your Business? Here's What You Need to Know Hi, I’m Seth Greene, founder of Market Domination LLC. We're honored to be on the Inc. 5000 list of fastest-growing privately held companies, and we specialize in podcast production and marketing. Having produced nearly 7,000 episodes, we get asked all the time: "Should I be a podcaster?" The answer might surprise you—it depends. Who Makes a Good Podcaster? If you're in business and want to leverage podcasting for growth, it’s about building profitable relationships. Podcasting is a fantastic networking tool. But, if you're just looking to talk about your favorite topics or share your personal hobby, podcasting might not be the best fit. Business-focused Podcasting Strategy: We focus on direct response marketing and use podcasting as a tool to foster relationships. Here's our strategy: Interview guests: Your clients, ideal collaborators (those who serve the same target market but don't compete), or referral partners. Build relationships: Podcasts are about trust and long-term connections, not going viral overnight. If you’re a financial advisor, personal injury lawyer, coach, or consultant, interview professionals in complementary industries—accountants, attorneys, chiropractors, or pain doctors, for example. These are the people who can help generate referrals for your business. Who Should NOT Start a Podcast? If you're just starting out in business and hoping to see a ton of sales from day one, podcasting might not be right for you. It's a long-term play. Podcasting isn’t about quick wins. It’s about building trust and nurturing relationships over time. Expect to invest time and resources, but with the right strategy, podcasting can be a game-changer. Is Podcasting Right for You? Podcasting works best for established businesses—mid-six figures to seven-figure businesses—looking to grow further. If you want to build 50 long-term relationships instead of relying on social media ads or algorithms that can shut you down at any time, podcasting could be the perfect strategy. What Industries Benefit the Most? Professional service providers (lawyers, accountants, financial advisors, doctors, etc.) Coaches, consultants, authors, and speakers High-ticket info marketers and course creators E-commerce brands doing seven or eight figures with high-ticket sales Podcasting is ideal if you want to recruit professional referral partners or turn your clients into raving fans who generate leads for you. Want to Learn More? If you’re curious about how podcasting can work for your business, we’d love to help. At BookWithSeth.com , you can grab a spot on my calendar for a free, no-pressure call. We’ll map out a custom podcasting strategy for your business and show you exactly how it could work for you. Whether or not we work together, you'll leave the call with a clear game plan on how to use podcasting to grow your business. Book your free call today at BookWithSeth.com