Episode 1249: Simplifying Digital Marketing for E-Commerce Success

Struggling with paid ads? Find out how to simplify your strategy and grow your small business without blowing your budget! In this episode of Sharkpreneur, Seth Greene interviews Andy Janaitis, Founder & Chief Strategist at PPC Pitbulls, a digital marketing agency specializing in paid advertising for small businesses. With a background in data science and software development, Andy transitioned from corporate work to help e-commerce businesses scale through more strategic, simplified, and cost-effective marketing. He shares insights on avoiding common ad mistakes, leveraging AI tools, and building campaigns that drive long-term growth. Key Takeaways: → How many small businesses are overwhelmed by digital marketing, so they overcomplicate campaigns and waste money. → Simplifying ad structures and focusing on robust measurement systems can lead to better results with smaller budgets. → Why you should focus on what’s working and avoid jumping onto multiple platforms or constantly chasing new strategies. → E-commerce businesses aiming for 7-figure growth need a targeted, scalable paid ad strategy. → Automated bidding and data-driven decision-making are essential to optimizing ad campaigns effectively. Andy Janaitis is the founder and chief strategist of PPC Pitbulls, a boutique digital marketing agency that helps small businesses grow past 7 figures using Google and Meta Ads. He partners with founder-led brands and e-commerce teams to simplify their paid ad strategies, ensuring campaigns are built on solid tracking, clean execution, and profitability—not noise or guesswork. With over 10 years of agency and analytics experience, Andy’s background spans engineering, web development, and digital strategy. He’s known for his practical, down-to-earth approach that cuts through marketing overwhelm and empowers business owners to take confident action. Whether he’s helping a brand understand attribution or demystifying Performance Max, Andy brings clarity, integrity, and a deep respect for the entrepreneurial journey. Connect With Andy: Website: https://www.ppcpitbulls.com/ LinkedIn: https://www.linkedin.com/company/ppc-pitbulls/