Episode 1323: Grow Your Brand With Ice-T and the OG Network

Creating great content can build an audience, but owning the rights, distribution, and the business behind that content can create far greater long-term value. In this episode of Sharkpreneur, Seth Greene interviews Rachel Renee, Founder and CEO of GOAT MOVES INC., who explains how the OG Network is building a streaming platform that gives independent creators greater access to distribution, clearer agreements, and more control over their intellectual property. She explains why ownership matters in the creator economy, how licensing and distribution can turn content into a long-term asset, and why millions of views alone do not necessarily translate into sustainable wealth. Rachel also explores brand integration, programmatic marketing, international content, and how businesses can participate in original productions to reach audiences across multiple media channels. Key Takeaways: → Independent creators can benefit from understanding not only how to produce content but also how licensing, distribution, and ownership work. → Owning intellectual property lets creators continue benefiting if a piece of content becomes popular months or even years after its original release. → Streaming platforms can differentiate themselves by creating simpler processes and more accessible pathways for independent productions to reach audiences. → Strong distribution requires reaching audiences across multiple channels, not just uploading content and hoping viewers will discover it. → Inclusive media platforms can create opportunities for creators from diverse cultures, countries, and content categories rather than focusing on a single, narrow audience. Rachel Renee is a CEO, investor, entrepreneur, media executive, and business strategist whose work spans technology, media, consulting, commerce, and cultural innovation. As CEO of Chameleon Holdings, she oversees a growing portfolio of businesses that connect people, ideas, and opportunities through entrepreneurship, storytelling, and emerging technologies. Her career reflects a unique blend of creative vision, operational excellence, and long-term ecosystem building, enabling her to bridge business, entertainment, and community development. Connect With Rachel: Website: https://linktr.ee/Rchl_Renee https://rachelrenee.me/ Facebook: https://www.facebook.com/rchlrenee/ Instagram: https://www.instagram.com/rchl_renee LinkedIn: https://www.linkedin.com/in/rchlrenee/ YouTube: https://www.youtube.com/channel/UC4F-PjLgjAAWtsl-riCfxSQ