859: AWeber with Tom Kulzer

Tom Kulzer is the founder and Chief Executive Officer at AWeber, the leading email marketing and automation platform for small businesses, where he is actively involved in the company’s strategic direction, growth and evolution. Over the company’s 24-year history, Tom has nurtured AWeber from a small start-up to a robust organization, that has enabled over 1 million customers to grow their businesses, all without public or venture funding. Tom laid the foundation for AWeber while working at a computer hardware firm in the mid-1990s, where he realized sales prospects were falling through the cracks due to lack of proper follow up. By automating the delivery of personalized follow up emails to prospects, company-wide sales skyrocketed, and sales associates had additional time to spend pursuing new prospects. Listen to this illuminating Sharkpreneur episode with Tom Kulzer about his email automation platform, AWeber. Here are some of the beneficial topics covered on this week’s show: - How having automated follow-up systems in place is vital to having an efficiently run business. - Why business owners shouldn’t try to operate everything by themselves. - How offering a free version of your product doesn’t have to be a bad thing. - Why making your customers look like experts is a great way to market your company. - How AWeber helps business owners nationally and internationally. Connect with Tom: Guest Contact Info Twitter @AWeber Instagram @aweber Facebook facebook.com/aweber LinkedIn Linked.com/company/aweber Links Mentioned: AWeber.com