Time Lapse Retargeting

Email seth@marketdominationprogram.com for more information. Welcome to our time lapse retargeting educational session. So, what is time lapse retargeting? You want to show up as much as you can in a competitive vacuum. Here's an example of a local business, quality auto sales and service, their lead generation offer. They want to get people in the door. This isn't a sell a new car campaign. They want to get people door for service. They don't want to show up where everybody else is showing up and neither do you because it costs too much and it's ineffective. So again, we spend the majority of our time as America, at least in American society on our mobile devices. So, you want to show up where everybody else is not where your prospects are going. So, what else do you use your phone for? Well, you use it to check the weather, use it to play games. You use it for business apps. Use it for local apps. Use it for niche apps. Let me show you what I mean. So here on espn.com is quality Auto's ad for their lead generation magnet, which is 60% off of first oil change. They know if they get you in the door for the oil change, they might have an opportunity. They're going to try and bring you back multiple times, every 5,000 miles. Then they're going to try and take a crack at you for servicing your car. Then hoping, obviously that you'll get a new car with them when the time comes. We can put that ad in any app. You want Yahoo sports, CNN doesn't matter. We can show up wherever they go. We got video, we got display. We got small ads in the sports scores, for example, or at the bottom of a game app. Here's the best part. Not only can we target your ideal prospects, we can target your competitor's customers also on their phone. So, the way this works is by device ID, and we are not serving an ad to their phone itself. That would be a privacy issue. We are serving an ad specifically to an app or a website that they are going to on their phone and we're targeting them based on the physical location of their device ID. This solves that problem. You can also, again, target anyone in a specific geographic location, wherever they go. Doesn't matter how far away they go, which just matters that they were at that address in the last 12 months. Even better, you could target your competitors so we can run this on up to a hundred locations. So, if you were a financial advisor, for example, I could target every business attorney. I could target every accountant’s office. I could target every commercial mortgage broker. I could target every commercial real estate agent at any device that went to any of those locations over the last year. I could target those clients who went to those locations for you over the last 12 months, wherever they go. So, think about ways you could play that. Who serves the same clients you do? Let's say one of our clients how to find money for college.com, which is a college financial aid service that cuts across to college $19,077 per year per child. So, their ideal referral sources are high school guidance counselors. I could hit every high school. I could hit a hundred different high schools and run ads saying guidance, counselor, click here. Where else do those affluent families with college bound high school kids go? What other hobbies do the kids have? They might play sports. My son plays soccer and football. Those locations and the leagues that he plays have websites where they go check their scores and their standings. My daughters in theater, musical theater, theater school. Where else do those families go? It's limitless. It's limited to your imagination and the way you can creatively think about it. This works in business to business too. Let's say we have a financial advisor who wants to work with dentists. Well, I could get a hundred addresses of dental clinics that he wants his clients in run ads and the ad will say own a dental practice or something like that calling out to the owner of the practice, the dentist. So that, that way the patients who are going in and out every day, they're not going to click on my ad because they don't care. They're not the target market. It's invisible to them. They ignore it. I want the dentist to click the and get to know my financial advisor client. You can make this work a whole bunch of different ways. S o, think about out where else does your target market go when they're not buying from you? Who else do they buy from? What else do they do with all of their other time that they're not thinking about what you do? Let's talk about how we can put the power of time lapse, retargeting to work for you.