Ep 06 Leads, Branding and the importance of knowing your customer profile

Leads, Branding And The Importance Of Knowing Your Customer Profile Welcome to episode 9 of The Local Business Show, in which Chris Richmond welcomes Zach Yuzdepski to the show. Zach Yuzdepski is currently in a Marketing director role with a startup called MyComply in Saskatoon, a rapidly growing tech hub in Western Canada. He is fascinated by digital marketing, international studies, and exploring the relationship between technology and business. Listen to this informative episode of The Local Business Show, as Chris Richmond welcomes Zach Yuzdepski, and they discuss his views on digital marketing, especially how to apply it to small businesses. Here is what to expect on this week’s show: ● A look into Zach’s marketing background and how he got into construction tech. ● Why knowing your customer profile is key for small businesses. ● Why measuring performance through the numbers of leads generated can be misleading. ● A story about how truly understanding what adjustments should be made created all the difference for Zach’s company. Links Mentioned: http://www.mycomply.net Connect with Zach: Twitter: https://twitter.com/ZachYuz Facebook: https://www.facebook.com/zachary.yuzdepski LinkedIn: https://www.linkedin.com/in/zacharyyuzdepski/