1006: Cracking the Code of Brand Science

Cracking the Code of Brand Science Ethan Decker, Applied Brand Science – The Sharkpreneur podcast with Karl McKinnie Episode 1006 Ethan Decker Ethan Decker is a scientist by training and a marketer by trade. After 20 years in advertising, he now travels the world teaching marketing leaders and their teams how to use brand science to grow their business. He is a regular speaker and published expert on the topics of brand science, brand strategy, and marketing effectiveness. Ethan has a PhD in ecology and studied complex systems at the Santa Fe Institute. He has worked at some of the most storied ad agencies, including Crispin Porter + Bogusky (named Agency of the Decade) and 72andSunny (2x Agency of the Year). And he has travelled the world as a market researcher and strategic consultant. You can watch his TED talk online, where he dances like a peacock spider. Listen to this informative Sharkpreneur episode with Ethan Decker about cracking the code of brand science. Here are some of the beneficial topics covered on this week’s show: - How small changes in one area can have a significant impact elsewhere, like the butterfly effect. - Why advertising on social media might not be the best marketing for your brand. - How traveling the world can provide people with a perspective on cultural differences and universals in branding. - Why it’s important to strike a balance between creativity and data-driven strategies depending on the industry. - How using a mix of data, logic, and creativity increases your chances of success. Connect with Ethan: Guest Contact Info Twitter @edecker LinkedIn linkedin.com/company/appliedbrandscience Links Mentioned: appliedbrandscience.com