956: Marketing for Well Known Brands

Marketing for Well Known Brands Molly Lopez, Sparo Marketing – The Sharkpreneur podcast with Seth Greene Episode 956 Molly Lopez Molly Lopez is the Founder & CEO of Sparo Marketing. She is a nationally recognized, technology-forward digital marketing expert with more than 12 years of experience working in social media, content marketing, paid digital advertising, SEO, and more. Molly is best known for producing omnichannel growth strategies that help startups, middle-market companies, and Fortune 1000s start and scale new product or service offerings, expand to new markets, or launch new ventures. Working with household name companies such as Chiquita Banana, Lennar Homes, Sandals, and Beaches Resorts, Del Monte Fresh, Royal Caribbean Cruise Lines, Aventura Mall, LIME, CEMEX, and others, Molly has built a reputation for delivering exceptional marketing results for the most demanding of clients. Molly founded her own digital marketing agency, Sparo, in 2019, with a mission of bringing “Big Agency” marketing services to companies for more efficient prices. Molly is passionate about animal welfare and spends much of her free time volunteering at animal rescues locally in Miami as well as working on animal welfare advocacy alongside Friends of Miami Animals Foundation, Inc. Listen to this informative Sharkpreneur episode with Molly Lopez about marketing for well-known brands. Here are some of the beneficial topics covered on this week’s show: - How having a reputable record will lead to more client referrals and more business. - Why one the biggest mistakes companies make is not implementing a solid CRM system and strategy. - How it’s important for your CRM system to have the ability to track and automate various touch points with consumers. - How the rapid advancement of automation technology outpaces what internal IT departments can develop so they must collaborate with marketing experts. - Why legacy companies struggle to compete with out of the box solutions. Connect with Molly: Guest Contact Info Instagram @sparomarketing LinkedIn linkedin.com/company/sparomarketing Links Mentioned: sparomarketing.com