Ep107: The Short Book Formula

Paul G. McManus is the founder of More Clients More Fun LLC, MCMF Publishing, Creator of The Million Dollar Producer LinkedIn Program, and host of The Million Dollar Producer Show Podcast. He has worked closely with over 500+ financial advisors, CPAs, life insurance producers, and business advisors since 2015. He is also the author of Million Dollar Producer: The Secret Playbook For Financial Professionals To Land High-Value Clients Using LinkedIn. He lives in San Diego, California with his wife Atsuko and his two Boston Terriers, Moo and Potato Chips. Listen to this insightful RIA episode with Paul McManus about his book, The Short Book Formula. Here is what to expect on this week’s show: - How publishing a book is a great way attract more customers. - Why getting leads and appointments is easy but converting them to be a client is not. - How becoming an author gives you a piece of marketing collateral that you can use and leverage for years. - Why writing a book helps you identify your target audience and what they are attracted to. - How authors can and should tie in LinkedIn marketing and messaging with their book. Connect with Paul: Links Mentioned: https://www.theshortbookformula.com/?r_done=1 LinkedIn linkedin.com/in/paulmcmanus