798: Telling Profitable Stories , Harry Morton, Lower Street

798: Telling Profitable Stories , Harry Morton, Lower Street Telling Profitable Stories Harry Morton, Lower Street – The Sharkpreneur podcast with Seth Greene Episode 798 Harry Morton Harry Morton is the UK-based founder and CEO of Lower Street, a podcast production agency specializing in creating shows for agencies, startups, and enterprise clients. As more agencies rush to get into audio, it’s giving rise to lots of half-baked productions nobody actually wants to listen to. According to Harry, it’s not enough to just sit for 30 minutes and talk if you want to stand out from the growing competition. Much more goes into building and running listen-worthy and ROI-positive podcasts. Harry and his team of producers, audio engineers, and marketers have launched more than 50 podcasts and produced thousands of episodes. Their client roster includes the #1 UK business podcast Secret Leaders, brands like Hewlett-Packard Enterprise and Stanford Graduate School of Business, as well as multiple hugely successful agency podcasts. Harry is also a happy father of 2, avid mountain biker, and an occasional music producer. Listen to this illuminating Sharkpreneur episode with Harry Morton about telling profitable stories. Here are some of the beneficial topics covered on this week’s show: - How there is an opportunity in podcasting to make something that’s never been made. - Why the podcasting world is sometimes referred to as the Wild West. - How you want to make a unique podcast that is different from what already exists. - Why packaging and formatting is an important part of podcast production. - How telling a story, with an actual narrative, can be a successful way to create a podcast. Connect with Harry: Guest Contact Info Twitter @podcastharry @TheLowerStreet Facebook facebook.com/lowerstreetmedia LinkedIn linkedin.com/in/harrymorton Links Mentioned: lowerstreet.co