716: Turning Complicated Concepts into Visual Brands , Randy Herbertson, The Visual Brand

Turning Complicated Concepts into Visual Brands , Randy Herbertson, The Visual Brand – The Sharkpreneur podcast with Seth Greene Episode 716 Randy Herbertson Randy Herbertson is a recognized brand strategist, conceptor and creative director with over twenty years of marketing and innovation experience in the client, agency and media worlds, from entrepreneurial to corporate environments. Randy has worked in the WPP and Omnicom agency networks, Conde Nast Publications, Allied Domecq and E&J Gallo. He also spent several years in the digital start up world in during the height of the dotcom boom. Most recently, Randy has worked in the boutique agency world, owning and operating two firms, including The Visual Brand, founded in 2013. He has a strong expertise in social media, digital innovation, packaging, industrial and environmental design. Listen to this illuminating Sharkpreneur episode with Randy Herbertson about turning complicated concepts into visual brands. Here are some of the beneficial topics covered on this week’s show: ● Why referrals are one of the best ways to gain new business. ● How motion is its own language that communicates a complicated idea in an accessible way. ● How motion iconography creates a visual shorthand and communicates a lot of information. ● Why iconography and motion are more powerful than seeing something in print. ● Why it’s important to be able to adapt in your business and learn from challenges. Connect with Randy: Guest Contact Info Twitter @TheVisualBrand Links Mentioned: thevisualbrand.com