Ep. 18: Thoughts On Marketing & Brand Building For Smaller Businesses

Thoughts On Marketing & Brand Building For Smaller Businesses Welcome to episode 18 of The Local Business Show. In this episode Chris Richmond sits down with Kasia Flood and they discuss her organization and how they help small businesses as well as brand building. Kasia Flood is the Marketing Director for Trading Central in Ottawa, Canada. She has dedicated her career to building comprehensive brands, go-to-market strategies and multi-channel lead generation campaigns that drive measurable results. Her work provides a unique combination of design, content writing, business strategy, data analytics, and marketing automation to achieve innovative, data-driven solutions built to scale with growing businesses. Here are some highlights from our episode with Kasia: · Information about her company, Trading Central, the team she works with, and who they serve. · How she got started in her current role, and just why she decided to assist small businesses through marketing in general. · How she decides when it’s necessary tohire someone else for help on a project or when to handle it with her team. · The proper way to establish expectations and good communication when working with outside contractors. · The most difficult part about her job at this moment. · How small and local businesses should try to find balance in the manner they create and release marketing content. Links Mentioned: Connect withKasia: LinkedIn: https://www.linkedin.com/in/kasiaflood/ Twitter: https://twitter.com/kasiaflood?lang=en Facebook: https://m.facebook.com/profile.php?id=506644779