Ep12 Getting great data from PPC experiments

Getting Great Data From PPC Experiments Welcome to episode 12 of The Local Business Show. Today Chris Richmond sits down with Andrew Learnerand they discuss Andrew’s views on different types of online advertising. Andrew brings over 10 years of experience in digital marketing and analytics, from both agency and client-side. He has experience building profitable advertising campaigns from initial conception to onboarding and growing established accounts. Andrew has experience working with small business, retail, finance, B2B, and Fortune 500 companies. Andrew offers a diverse background having been responsible for creative, technical, tagging and analytics for clients. Here is what to expect on this week’s show: ● Andrew’s background, including his start as a copywriter and why he thought it was important to get his Bing certification. ● How to approach ad campaigns when you want to balance immediate “bang for your buck” with smart long-term investing. ● Mistakes to avoid when running your first PPC campaign for your business. ● How important are video ads, and just “getting your face out there”, to your overall brand as opposed to ads aimed at conversion? ● What is the value of working with 3rd party collaborators? Connect with Andrew: Twitter: https://twitter.com/copyalrighter Facebook: https://www.facebook.com/copyalrighter LinkedIn: https://www.linkedin.com/in/andrew-learner/