504: Marketing in Regulated Industries Nathan Greenberg, Arkside Marketing

Marketing in Regulated Industries Nathan Greenberg, Arkside Marketing – The Sharkpreneur podcast with Seth Greene Episode 504 Nathan Greenberg Nathan Greenberg has been a marketing entrepreneur for over 20 years. He has shared valuable marketing and business management knowledge working on all three sides -media, agency, and client- of the industry. He started his first company while still in high school after teaching himself website design and programming. After majoring in Business Administration at University of California, Riverside, he became a top salesperson for Magic Broadcasting, a 17-station nationwide radio group. Nathan transitioned to the world of ad agencies and began cultivating key accounts, eventually being promoted to sales management and Vice President of New Business Development. Throughout his career, Nathan’s passion has been for regulated industries: those businesses whose marketing is monitored by a government, manufacturer, or trade association. He created Arkside Marketing in 2010 to be a one-stop-shop for such companies offering integrated media and legal consultation available to clients in need. Nathan currently serves on the Executive Board of ONE i.e. and the American Marketing Association’s Inland Empire Chapter. He is an Advisory Board Member of the UC Riverside Design Thinking Executive Program, serves on the Customer Advisory Board for Sprout Social, the LinkedIn Marketing Advisory Panel, and a member of the Wall Street Journal Opinion Leaders. Nathan is also an Android app beta tester for Facebook, Facebook Pages Manager, Instagram, Twitter, and Amazon Music. In 2017, he became a founding member of the Sprout Social Agency Partner Program. Listen to this informative Sharkpreneur episode with Nathan Greenberg about marketing in regulated industries. Here are some of the beneficial topics covered on this week’s show: ● How there are lessons that entrepreneurs learn outside of the classroom. ● How the media industry has its pros and cons like any other industry. ● Why heavily regulated companies have to be careful about their advertisements. ● Why car dealerships end up on the regulatory list along with legal services. ● How every part of a business is a marketing department. Connect with Nathan: Guest Contact Info Twitter @Arkside Facebook facebook.com/ArksideMarketing LinkedIn linkedin.com/company/arkside Links Mentioned: arkside.com