
Seth Greene
Episode 1154: The Secrets to a Successful Business Sale Process

Seth Greene
•6-16-2025
DESCRIPTION
Thinking of selling your business? Discover key strategies for pricing, preparation, and attracting the right buyers to ensure a smooth and successful transaction.
In this episode of Sharkpreneur, Seth Greene speaks with David Barnett, a seasoned business transaction advisor and author who shares his extensive expertise in the small and mid-market business sale process. As the creator of popular programs like How to Sell My Own Business, David helps entrepreneurs navigate the complexities of business valuation and sales. In this episode, he discusses common pricing mistakes, the importance of seller empathy, and how to prepare your business for a successful sale.
Key Takeaways:
→ How overpricing a business can repel the right buyers.
→ Key factors to consider when determining the right time to sell.
→ The difference between strategic buyers and individual entrepreneurs.
→ Why most small businesses are sold to individual buyers, not private equity groups.
→ How seller empathy can help adjust expectations and improve deal outcomes.
David Barnett, BBA, CMEA, is a seasoned expert in small and medium-sized enterprises, with over two decades of experience in business development, commercial debt solutions, and business brokerage. A graduate of the Williams School of Business at Bishop's University and the Electronic Commerce Management Program at UNBSJ, David has built a strong foundation in understanding the challenges entrepreneurs face. His career spans roles as a major account representative at Yellow Pages, a successful small business owner, and the founder of Advantage Liquidity Partners Ltd. He later became a Certified Business Intermediary and a Certified Machinery/Equipment Appraiser. As the author of several best-selling books, including How to Sell My Own Business, David now works with entrepreneurs globally, helping them buy, sell, and manage their businesses for growth and success.
Connect With David:
https://www.businessandassetvalues.com/
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